Your privacy cost Big Tech money this summer. But don't worry,Watch Young & Beautiful Vol. 10 Online they still made billions and billions.
Over the past two weeks, Alphabet, Snap, Twitter, and Facebook — excuse me, Meta — shared with investors the incomprehensible amount of money they made last quarter. For all of these companies, that included slightly less revenue from advertisers because they had to adjust to a change in Apple's policy, called App Tracking Transparency (ATT), that impacted apps' ability to track users.
All in, the Financial Timesreports that these four companies lost just under $10 billion in advertising bucks because of the change. Snap took the biggest hit proportionally: It says it lost out on $3 million, while still making over $1 billion.
"In the grand scheme of these multibillion-dollar companies, the impact of Apple’s privacy-protecting features is small but not insignificant," Stephanie Liu, a marketing and privacy analyst at Forrester, said.
Google described its revenue loss on YouTube as "modest," while Twitter said it was "pleased" by its ad performance. Meta's Sheryl Sandberg said "the accuracy of our ads targeting decreased, which increased the cost of driving outcomes for our advertisers." Meanwhile, Facebook made $29 billion this summer.
There are a few reasons some companies felt the hurt more than others.
"Apple’s ATT specifically impacts advertisers’ ability to access a mobile device ID," Liu said. "So the impact of ATT on these companies boils down to whether their userbase is accessing their services via mobile app, website, or both. Snap is very much a mobile-first product, which is why they suffered the most with ATT. While a lot of users check Twitter from their phones, there’s still a large userbase on desktop too, so the impact of ATT is lessened."
Hooray for Twitter? It made nearly $1.3 billion. Small potatoes, though, compared to Alphabet's $65.1 billion.
Apple's changes mean apps have to ask permission before they can see what you're doing on your iPhone beyond their own app. While monitoring our activity to more accurately/creepily advertise to us isn't the hugest invasion of privacy in a world where law enforcement spies on peaceful protesters, preventing all-seeing ad-tracking is really the least Apple, and the rest of Big Tech, can do.
Besides, we're sure they'll find plenty of other ways to make up those bucks.
"We’re in a game of cat and mouse," Liu said. "Apple decides it won’t support third-party cookies, or won’t freely give access to device IDs, and marketers and adtech companies try to find loopholes. Apple closes those loopholes. And around and around we go."
Topics Apple Cybersecurity Facebook Privacy
The State of PC Gaming in 2016
Zonies, Part 1: Flora
Searching for Charlotte Brontë in Her Juvenilia
Wildlife Photographer of the Year 2022 winners capture the dynamism and diversity of nature
Contingent No More
From the Archive: Who’s This “Borges” Guy, Anyway?
Now Online: “Marie,” a Short Story by Edward P. Jones
The Electric Kool
Best IPL deal: Save $80 on Braun IPL Silk·Expert
How to watch BTS' concert film 'Yet to Come'
Best Max streaming deal: Save 20% on annual subscriptions
Best smart thermostat deal: Get the Google Nest Learning thermostat for 28% off
New PS5 Slim: Here’s the first photo of it side
Save 30 Percent on Our Favorite Classics
A worthless juicer and a Gipper-branded server
Several 'Assassin's Creed' games are cutting online services. See the list.
Do not air fry scrambled eggs. We tested the TikTok recipe, and it's gross.
How to preorder new Apple Macbook Pro M3
Free Rita's Italian Ice: How to get free Italian Ice on March 20
At the Venice Biennale
Apple didn't want comedian Jon Stewart to interview FTC Chair on his podcastDon’t like your DALLApple didn't want comedian Jon Stewart to interview FTC Chair on his podcastAmazon deals of the day: Shark FlexStyle, Apple Watch Series 9, Bissell Little Green, and moreTrump appointee Jim Bridenstine confirmed by Senate to lead NASABaidu’s CEO Robin Li resigns from the board of Ctrip Group · TechNodeTemasek China chief says AI companies in the AScientists eavesdrop on whales with deepI used AI to plan my Costa Rica trip — why I'll never use it againSpaceX flawlessly lands a rocket booster at sea after flying to spaceAndroid texting via satellite: Here's how it could beat iPhoneBest Bluetooth tracker deal: The Tile Mate Essentials fourDiscord obliterated a YouTube view count record. It may have been an accident.Huawei’s Pangu large language model readies for commercial use in energy sector · TechNodeGlobal smartphone shipments fell by 11% in Q2 · TechNodeMysterious bowhead whales found singing over 180 different songsSolar eclipse 2024: Don't take photos of it with your phoneAlabama vs. UConn basketball livestreams: How to watch liveSpaceX flawlessly lands a rocket booster at sea after flying to spaceBest smartphone deal: Get the Samsung Galaxy Z Flip 5 for $899.99 at Amazon Salinger Letters, and Other News by Sadie Stein Paris Review Honors Galore, and Other News by Sadie Stein Decadent Prose: An Interview with Translator Kit Schluter by Sarah Gerard In the Margins by Sadie Stein Paula Fox, Fighting Perfection by Jonathan Franzen Poets Without Clothes, and Other News by Sadie Stein End of an Era by M.J. Moore Paula Fox and the Gift of Understanding by Elisabeth Donnelly What We’re Loving: Dancing Horses, Critical Fashion by The Paris Review A World Without Books by Sadie Stein Faulkner Nobel on the Block, and Other News by Sadie Stein On the Occasion of the Removal of My Girlfriend’s Dog’s Balls by Simon Akam Lello Bookstore, Porto, Portugal by Sadie Stein Bargain Books, and Other News by Sadie Stein Paula Fox, Work in Progress by The Paris Review One Ring to Rule Them All by Sadie Stein Paris Was Yesterday by Sadie Stein These Quizzes Are Hard, and Other News by Sadie Stein “All They Do Is Eat,” And Other News by Sadie Stein
1.4116s , 10112.4609375 kb
Copyright © 2025 Powered by 【Watch Young & Beautiful Vol. 10 Online】,Wisdom Convergence Information Network