【Playboy: Wet & Wild 1 (1989)】

On the internet,Playboy: Wet & Wild 1 (1989) there's Google and Facebook, and then there's everyone else.

Digital publishers know this. They know it on the business side, where the two companies have been accounting for just about any and all online ad growth in the last couple years.

Digital publishers also know this on the referral side. Unless you're one of the lucky few websites that is still a destination for readers, you're playing the Facebook/Google game. Together, they accounted for 75% of all internet traffic referrals (aka when you first click on a link to somewhere else from them), according to data analytics firm Parsely.

They're big, but they're not the same. Parsely found that Facebook and Google tend to drive people to very different kinds of stories. Whether that's indicative of who is using the platforms or what they're interested in is up for debate. What's clear is that treating them equally is a bad move.

The standout number is 87 percent — that's how much referral traffic "lifestyle" articles receive from Facebook. Google accounts for 6.7 percent, while other referrers come in at 6.2 percent.

Mashable Light Speed Want more out-of-this world tech, space and science stories? Sign up for Mashable's weekly Light Speed newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

Google tends to dominate in newsier subjects, including technology, business, and sports.

The graph below provides insight into the various topic areas studied by Parsely.

Original image has been replaced. Credit: Mashable

Parsely based its research on a survey of more than 10 million articles published in 2016.

Also among the standouts is job postings. Google takes a monster 84 percent of job postings referrals, which provides some idea of why Google recently announced that it's going to be doing more in this area.

Facebook emerged in recent years as the dominant force in digital media. The social network can drive massive amounts of traffic to publishers, but Clare Carr of Parsely's marketing team warned against overweighting the platform's influence.

"Our most recent data analysis shows, however, that if you use Facebook news feeds alone to judge what types of news people consume, you’ll end up with a distorted picture," she wrote in a blog post. "When on Facebook, you’ll see readers especially engaged with articles on entertainment, lifestyle, local events, and politics. Articles on business, world economics, and sports also attract readers, but mostly through Google and other long-tail referrers."

---

Featured Video For You

---

Almost 20 years later, 'Titanic' gets a retro remake

---

Topics Facebook Google

• Games
• Science
• Entertainment
• Deals
• Life
• Tech
• Social Good
• Shopping

• The 10 Most Anticipated PC Games of 2016
• Franzen on Kraus: Footnote 48 by Jonathan Franzen
• Barbenheimer's box office weekend, in numbers
• Timothy Leo Taranto’s illustrated author pun of F. Scott Fitzgerald
• DDR4 Memory at 4000 MT/s, Does It Make a Difference?
• The people have spoken: 'Vaxed and waxed' is the summer 2021 motto
• Wordle today: Here's the answer and hints for July 25
• How Peloton and its instructors became saviors in a hellish year at home
• Operation Mensch
• Guy Fieri taught us how to make his delicious mac 'n cheese grilled cheese

• Professional clowns are not happy about the 'creepy clowns' craze
• BP abandons plans for marine oil field to rival 'the Gulf of Mexico'
• Kim Kardashian being robbed costume is just as bad as you imagine
• Despite early troubles, everyone is updating to iOS 10
• Move aside, adults: Teenage girls are taking over your jobs for a day
• 15 dogs that have no idea how to use the dog bed
• Report: Only 1 in 6 teen girls feel valued for their mind and abilities
• Watch Red Sox legend Big Papi bid an emotional farewell to Fenway Park
• Why yes, this is a sausage dog rally for social equality
• Prank calls and press madness: Ken Bone on life as an internet celebrity

• NYT Connections hints and answers for May 10: Tips to solve 'Connections' #699.
• Makeovers by Sadie Stein
• Franzen on Kraus: Footnote 89 by Jonathan Franzen
• Netflix is hiring an AI manager for up to $900K amid ongoing strikes
• Dell S3422DWG Gaming Monitor deal: save $100 at Amazon
• Critics with Sharp Objects, and Other News by Dan Piepenbring
• Franzen on Kraus: Footnote 3 by Jonathan Franzen
• Using the FCC Speed Test app could help close the digital divide
• Nintendo Switch 2 preorder just days away, per leak
• Netflix is hiring an AI manager for up to $900K amid ongoing strikes

• Best portable power station deal: Save $179.01 on the EcoFlow River 2 Max
• The Morning Roundup for January 15, 2014
• The many private companies in charge of vaccine passports
• A new meme imagines the ways we could be different people after the pandemic
• Today's Hurdle hints and answers for April 23, 2025
• Simone de Beauvoir Would Have Been 106 Today by Dan Piepenbring
• Using the FCC Speed Test app could help close the digital divide
• Move Over, Big Town by Sadie Stein
• TikTok ban looms in U.S. Here's the latest.
• Sadie Stein on Missed Connections