Google002 Archivesworking to make the Chrome browser shut down ads that drain your device’s battery life or needlessly consume your internet’s bandwidth.
The scale of the problem is pretty minor, affecting 0.3 percent of all the ads on the internet, according to Chrome Product Manager Marshall Vale. Nevertheless, these intrusive ads can hog system resources without your knowledge.
“These ads (such as those that mine cryptocurrency, are poorly programmed, or are unoptimized for network usage) can drain battery life, saturate already strained networks, and cost money,” Vale wrote in a Thursday blog post.
In response, Google will limit the system resources an online ad can use before you click on it. “When an ad reaches its limit, the ad's frame will navigate to an error page, informing the user that the ad has used too many resources,” Vale added. As the example below shows, the intrusive ad will come up as a gray blank space, rendering it useless.
According to Vale, Google plans on targeting the most egregious ads that use more CPU or network bandwidth than 99.9 percent of ads that tap the same system resources. Specifically, the company will block ads that meet any of the following criteria:
Uses the main CPU for more than 60 seconds in total.
Uses the main CPU for more than 15 seconds in any 30-second window.
Uses more than 4 megabytes of network bandwidth.
“While only 0.3 percent of ads exceed this threshold today, they account for 27 percent of network data used by ads and 28 percent of all ad CPU usage,” Vale added.
The plan is to experiment with the ad-blocking technique over the next few months before rolling out the feature in a Chrome stable release near the end of August. However, you can actually activate the feature now. Simply type in "chrome://flags/ #enable-heavy-ad-intervention" into the browser's web address bar. You'll then be brought to a screen, where you can turn it on.
Shady ad companies and in-browser cryptocurrency mining providers will probably hate the move, but the upcoming change is part of the company’s ongoing effort to prevent users from flocking to more powerful ad-blocking software, which risks undermining Google’s main business of serving ad space.
“Our intent with this extended rollout is to give appropriate time for ad creators and tool providers to prepare and incorporate these thresholds into their workflows,” Vale said. “To help advertisers understand the impact of this intervention on their ads, they can access reports to learn which ads Chrome unloaded.”
Topics Google
NYT Strands hints, answers for April 26
Elon Musk comments on China's DeepSeek at WELT summit · TechNode
Shareholders of China's state
BYD to launch affordable electric SUV in France · TechNode
TikTok wants me to host a dinner party. Is that an actual recession indicator?
Midea president bans performative overtime and excessive PPT use within the company · TechNode
Xiaomi PR chief says Xiaomi Glasses Weibo account was registered years ago · TechNode
Huawei and China’s SAIC to launch affordable EV brand in Q4 · TechNode
Diseases from mosquitos and ticks have tripled in the U.S., CDC finds
Tencent’s Supercell earned nearly $3 billion in 2024, up 77% y
Best travel deal: Take 30% off Southwest flights
DeepSeek releases new models Janus
Nothing Phone (3a) features mystery button for AI activation or quick photo capture · TechNode
Maichi Network issues apology and removes Pokémon: Reborn after lawsuit · TechNode
5 Affordable Last
Phantom Blade Zero releases Lunar New Year demo featuring snake
Famous Chinese actor Hu Ge becomes Volvo brand ambassador · TechNode
Chip firm Biren plans Hong Kong IPO to raise $300 million funding, sources say · TechNode
Mac Mini M2 Desktop deal: Save $100 at Best Buy
China’s Lunar New Year box office tops $390 million on second day of holiday · TechNode
The Morning News Roundup for May 20, 2014The Epitaphic Fictions of Primo LeviAugust Strindberg’s LandscapesThe Most Expensive Word in HistoryWhat Does Your Wireless Network Name Say About You?The “Degenerate“ Paintings of Ernst Ludwig KirchnerThe NorwegianAcrobats and MountebanksThree Angry WomenThe Search for SolitudeAugust Strindberg’s LandscapesThe Morning News Roundup for May 5, 2014On Talking in One’s SleepThe NorwegianThree Angry WomenThe Mystery of the “Schiava Turca”A Conversation About Mark Cohen’s “Dark Knees”What—and Why—Is Merchant’s Gargling Oil?The Epitaphic Fictions of Primo LeviTonight’s Sleep Aid: Medical Expert Evidence Police graffiti PSA becomes an online hit, because it's not very good Apple's new iPad Pro is coming soon, but it might be hard to get one This 'poop machine' could assist in the fight against bowel cancer Owning an e Kindle devices finally got a feature users have been wanting forever A chill baby inspired an equally chill Photoshop battle Alphabet workers ask the company to stop protecting harassers 'Infinity Train' Season 4 is a strong end to a show that deserved more Chrissy Teigen, addicted to Twitter like the rest of us, is tweeting again Outdated pregnancy terms need a rebrand Comparing yourself on Election Day 2016 vs. today is the internet's best new meme How to manage all your browser tabs Clubhouse data for 1.3 million users leaks online 'Big Shot' on Disney+ is a sports show afraid of conflict Apple and Google block UK COVID app update for breaking data Lebron James gives a cryptic explanation behind his probably petty Instagram posts Coke's new ad celebrates women being able to drive in Saudi Arabia, but not everyone is happy Taylor Swift's 'Fearless' (Taylor's Version) lyric videos, ranked 'The Other Two' is a hilarious and underrated satire: Review False reports about Donald Trump feeding koi represent a major problem
2.4124s , 8201.5703125 kb
Copyright © 2025 Powered by 【2002 Archives】,Wisdom Convergence Information Network