【Violet (2025)】

LinkedIn is Violet (2025)crucial for most job searches, but it's hard to show potential employers who you really. Sure there's a way to put a few extracurriculars or volunteer experiences on a profile, but it's otherwise a sterile affair.

WayUp, the jobs platform for college students and recent graduates, is offering another approach.

The 3-year-old jobs site is debuting profiles that incorporate your entire personality—in a way that employers will actually want to see.

SEE ALSO: LinkedIn is rolling out Snapchat-style geofilters for events and conferences

"If you volunteer every weekend, you can include that. If you're an engineer, you can put your GitHub code in. If you're a photographer or a performer or a designer, you can put your Instagram in," WayUp CEO Liz Wessel said. "It's this fully colorful picture of who you are as a person."

WayUp calls its new offering modular profiles. Every profile has the basics of work and education, but it's up to you which other modules to include.

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Wessel and her team decided to work on a new way to showcase candidates' talents after hearing from employers that the early-career and internship candidates they were seeing didn't have leadership experience or the right experience.

"We believed they had it, they just didn't know how to highlight it," Wessel said. "College students and early-career professionals are so intimidated and find everything to be somewhat mysterious. They have no idea what they should put on a profile."

SEE ALSO: Facebook is reportedly testing a new resume / CV feature

With its modules, WayUp plans to teach those early-career professionals how to showcase their extracurricular talents in a professional way.

It's a leg up on other professional networking sites, where it's challenging to make the personal seem professional. So, should we expect to see more Instagram links on LinkedIn?

"I wouldn't be surprised," Wessel said. "It's a completely outdated perspective to assess any candidate on just education and work experience. I hope other platforms will follow suit."

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