Facebook is erotice mptaking aim at scammers who use bait-and-switch tricks to sneak sketchy ads past its inspectors.
Hackers have long been able to bypass the social network's rules against ads for things like diet pills, pornography, and gambling through a practice called "cloaking." Cloaked ads are made to link to a different page when clicked by the company's vetting team.
SEE ALSO: Facebook and Google are destroying bad online ads, which is great until they own the worldNo longer, Facebook says. The company has built new artificial intelligence software to detect cloaking attempts and added more people to its review staff to identify them manually.
"We don't want these bad actors and these negative experiences on the platform whatsoever," says Facebook product director Rob Leathern, who's in charge of policing the site for nefarious activity. "The effects it has on people--it's jarring, it's a bad experience--so we're committed to addressing it."
The company has been working to choke off these sorts of schemes for years by bulking up its vetting capabilities. But it's been much more public about its misinformation battles in general in recent months because of public scrutiny on its role in spreading fake news and pressure from advertisers who are skeptical of its black-box metrics.
While cloaking clearly remains a headache for Facebook's enforcers, it's gotten much harder to pull off, according to various hacker forums. Doing so now requires a list of all the various IP addresses and traffic fingerprints of Facebook's review teams and third-party partners as well as knowledge of how its automated systems work.
Still, it's easy to find websites that purport to offer such services. Many of them come with a disclaimer about their risky nature.
"Cloaking isn't magic, and it isn't some get-rich-quick thing," one of these warnings reads. "It’s a war between the marketer and the ad networks [and] search engines—a constant back and forth."
It’s a war between the marketer and the ad networks [and] search engines—a constant back and forth.
Facebook hopes that its latest crackdown will finally up this risk to the point where it no longer makes economic sense for marketers to even try.
"We want to increase the costs for these scammers so they have less incentive," Leathern said. "We want to make it clear to the bad actors out there that we're ramping up enforcement--we'll take down ad accounts, we'll take down pages."
The push is part of a broader effort to drum out misleading content of any kind from the platform that Facebook's been publicizing heavily since last year's presidential election. Other moves have included shutting down vast bot networks used to defraud advertisers, suppressing links from websites with bad ad experiences, and adding warning labels to links from sites that tend to get low ratings from reputable fact-checkers.
Topics Facebook Social Media
Apple to launch a news subscription service, report saysFacebook's facial recognition tech could cost it billions of dollarsFirst American woman wins Boston Marathon since 1985Tesla on temporary Model 3 production shutdown: Nothing to see hereThis dad's letter to a teacher defending his son deserves a massive A+Evan Rachel Wood will receive equal pay in 'Westworld' Season 3Facebook says Google and Twitter collect and share your data, tooUK and U.S. authorities warn of Russian attacks on routersUK and U.S. authorities warn of Russian attacks on routersThe biggest surprise out of RSA? A fox and a magician.Israeli company is using Facebook, YouTube to build a sketchy databaseFirst American woman wins Boston Marathon since 1985Beyoncé's Coachella performance inspired a movement for 'HBeyCU'UK cops catch drug dealer after finding fingerprint in WhatsApp photo'Star Wars' ARKitPenis mockumentary 'American Vandal' wins prestigious Peabody AwardA 2016 heat wave may have forever changed the Great Barrier ReefNintendo Labo is changing the way we look at consolesWatch Laura Ingraham’s guest mock her for losing advertisers on live TV'Handmaid's Tale' Season 2: What critics think J.K. Rowling has 2 very firm tweets for critics of black Hermione Historical political rivalries told through Twitter beef Sports reporter fired for anti 'The Crimes of Grindelwald' looks like it's all about Dumbledore 'Aquaman' star Jason Momoa admits jeans were a 'bad choice' People are petitioning to drink the mummy juice from the probably cursed sarcophagus The terribly unpleasant panic of trying to buy the black Kylie lip kit James Gunn removed as 'Guardians of the Galaxy' director following resurfaced tweets 'Wonder Woman 1984' Comic 2018 flagship Android phones have faster data speeds than any iPhone 'Aquaman' splashes into Comic 'Iron Fist' Season 2 is all about Colleen in first Comic 6 'Harry Potter and the Cursed Child' clues that won't spoil the story Google Translate is generating ominous religious prophecies for some reason Mark Hamill wandered around Comic Twitter's best tweets during this past week Why you should watch 'Harlots' on Hulu Andrew Lincoln confirms he's leaving 'The Walking Dead' Simon Pegg on how sci DJ Khaled believes you have the power to 'be the next yourself'
2.4668s , 10195.7109375 kb
Copyright © 2025 Powered by 【erotice mp】,Wisdom Convergence Information Network