Watching TV,treatment of severe personality disorders: resolution of aggression and recovery of eroticism especially reality content, has become a modern-day version of window shopping. You're watching Love Island, mesmerized by how the contestants' makeup stays put in the melting Fijian sun, and you want their full routine. With the platform LTK, content creators can connect with fans to answer the ever-present question: Where is that from?
At VidCon 2025, LTK and Warner Bros. presented their recent collaboration to bring social commerce to the entertainment industry. At the panel, How Entertainment Is Powering the Next Wave of Social Commerce, host Lia Haberman, author of the newsletter ICYMI, moderated the panel with Stephanie Guerrieri, Senior Vice President of Brand Content & Partnerships at Warner Horizon Unscripted Television and Telepictures, alongside Katie Melton, VP of Creator Success at LTK. Joining them were Bachelor Nation's Charity Lawson and Daisy Kent.
According to Guerrieri, Warner and LTK collaborated because fans asked where to purchase clothes seen on the show, and Warner wanted to deepen the relationship with fans. Now, Bachelor Nation is a featured account on LTK, linking items of clothing worn by contestants on the show.
Guerrieri said, “Entertainment and shopping go hand in hand.” The Bachelor Nation page on LTK puts things in “one place that’s easy for the fans. It’s right there and it’s on your terms.” LTK's Melton noted that giving The Bachelorfranchise a LTK page was a "natural evolution."
Kent and Lawson both added that the question they're asked the most on social media is, "Where is it from?" Kent noted that when you come off The Bachelor, the sudden follower gain can be confusing. Lawson added that the demand from fans is unexpected, so having items sourced in real time while the show is airing through LTK makes the job easier.
Both noted that the products they get the most requests for are often the ones that come from authentic moments. Kent noted that she once posted a pair of pajamas on her Instagram stories, not thinking much of it, and through her LTK, she suddenly saw her followers purchasing the item more than 2,000 times. To her, that signaled that the most authentic moments create more demand than staged photo shoots.
Lawson and Kent wrapped up the panel by offering advice to fellow creators using LTK. Kent said, "Think of your following as your friends. If you’re going to send a link to your group chat, then it should be something you love."
Meanwhile, Lawson noted, "Establishing trust has been the key. It’s a lot of work, but it’s exciting and ever-evolving."
Mashable will be live at the Anaheim Convention Center this week, covering VidCon 2025. Check back in the days ahead at Mashable.com, where we’ll be talking to your favorite creators, covering the latest trends, and sharing how creators are growing their followings, their influence, and making a living online.
Topics Creators VidCon
Best early Prime Day deal: Save 40% on the Ember Mug at Amazon
EasyJet says hackers stole info from 9 million of its customers
Twitter's co
TNT's 'Snowpiercer' takes too long to pick up speed: Review
We'll always, er, sorta, have the Paris Climate Agreement
Neoliberals are trying to do the impossible: Make their memes cool
Pixel 5 to lose Google's motion sense feature, report says
Apple's iPhone 12 might come without EarPods
Sinner vs. de Minaur 2025 livestream: Watch Australian Open for free
'Time' magazine's latest cover is a bold shot at Donald Trump and Russia
Use Your Gaming Laptop and Play On Battery Power? Is It Possible?
Thousands of medical device manuals uploaded to help with repair
Everything coming to (and going from) Netflix in June 2020
'Apple Glass' could start at $499 with support for prescription lenses
Apple, Tesla, Spotify: The tech announcements that never happened in 2024
6 ways to help seniors as states relax coronavirus restrictions
Shine line hair will turn your head into a beautiful rainbow
Mother's post about how 'easy' a c
NYT Connections hints and answers for February 5: Tips to solve 'Connections' #605.
James Comey once pulled a Sean Spicer to avoid Trump
Does 'The Last of Us' Season 1 cover the entire first game?An 'SNL' star digs into his trauma in powerful doc 'Cracked Up''Velma' review: A bizarre take on 'Scooby Doo's brainiacWatch this man's emotional reunion with his dog who was lost for 3 yearsThe universe is teeming with fascinating "superThe mannequin head meme has Twitter shakingGwyneth Paltrow's weird walk at the Emmys is now a wonderful memeTrump has started a meme fight with Nickelback and the band is winningMichelle Williams elaborates on Emmys equal pay commentsGwyneth Paltrow's weird walk at the Emmys is now a wonderful memeSamsung Galaxy Unpacked kicks off Feb. 1No more Tweetbot or Twitterrific on TwitterWordle today: Here's the answer, hints for January 11Cat gets petty revenge by pushing another cat in the poolMicrosoft may invest $10 billion in ChatGPT maker OpenAIHillary Clinton calls Trump a 'corrupt human tornado' on TwitterComfort food in the age of selfSweary selfHalloween candy battle royale fight is splitting Twitter apartEaster eggs in Miley Cyrus's 'Flowers' music video Some people just don't understand the Jackie Evancho 'movement' Prolific Pacific storms set to punch California with blockbuster rain, snow Record high spent on political ads despite Donald Trump Panasonic's GF9 is the perfect mirrorless camera for selfie lovers Kylie Jenner misprinted her own birthday in 2017 calendar LG's new 4K TV is thinner than an iPhone Hackers target India's defense, intelligence personnel via WhatsApp 6 issues with online payments that business owners need to deal with Someone made VR shoes and it's as weird as it sounds Alibaba just launched its first major effort to crack down on counterfeit goods Amazon reportedly planning to launch its own brand of workout clothes Lego Boost is robot building for the rest of us Chance the Rapper and Lorde will play Governors Ball this year 'Mass Effect: Andromeda' comes out in March. Here's what we know New avocado restaurant in Amsterdam makes your basic dreams come true Snake emerging from woman's car mid Tesla falls short on promised car deliveries for the year One of the best 4K mirrorless cameras is now even better There's more to this photo of a horse boarding a London bus than meets the eye You can experience Obama's last speech live in 360 degrees
2.4167s , 10196.296875 kb
Copyright © 2025 Powered by 【treatment of severe personality disorders: resolution of aggression and recovery of eroticism】,Wisdom Convergence Information Network