【2002 Archives】

One of London's most popular tourist attractions002 Archivesbeing dragged on social media for their "sexist and tasteless" marketing campaign for Valentine's Day.

SEE ALSO: Hillary Clinton assures 'the future is female' in inspiring video comeback

The London Dungeon, which recreates the city's gory and macabre historical events in a gallows humour style, has apologised after posting a series of dark "jokes" on its official Facebook page. The posts seemed to praise femicide, incite fat-shaming and the killing of sex workers, and glorify women killers such as Jack the Ripper, Henry VIII and Sweeney Todd.

Original image has been replaced. Credit: Mashable

Perhaps the most controversial post, later deleted, read: "What's the difference between your job and a dead prostitute? Your job still sucks!"

Among the "top Valentine's tips" was: "If you want to live another day, don't say this tonight," and a picture reading: "Wow, you should really wear makeup more often".

The fat-shaming ones read:

Original image has been replaced. Credit: Mashable Original image has been replaced. Credit: Mashable Original image has been replaced. Credit: Mashable

People reacted in the comments saying the campaign is "utter misogyny" and a "shameful apology of the violence against women":

Mashable Light Speed Want more out-of-this world tech, space and science stories? Sign up for Mashable's weekly Light Speed newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

Original image has been replaced. Credit: Mashable

Others pointed to the fact that the London Dungeon is a very popular family attraction and school trips "are a big part of the revenue" :

Original image has been replaced. Credit: Mashable Original image has been replaced. Credit: Mashable

The attraction was also criticised on Twitter.

This Tweet is currently unavailable. It might be loading or has been removed.

And the East End Women's Museum called for a boycott:

This Tweet is currently unavailable. It might be loading or has been removed.

This Tweet is currently unavailable. It might be loading or has been removed.

The PR for London Dungeon, which is managed by Merlin Entertainment, told Mashablethey are deleting all the posts after the backlash.

“We apologise that our social posts caused offence," Chloe Couchman said.

"Our ‘Dark Valentine’ campaign was a range of posts aimed to highlight the darker side of history and create debate and conversation."

"As a brand we strive to entertain our guests so they can enjoy the London Dungeon experience – both in our attraction and on social media. However on this occasion we recognise that some of the topics many felt were inappropriate and therefore we apologise for any offence cause.”

---

Featured Video For You

---

People think Adele broke her Grammy in two and gave half to Beyoncé

---

Topics Facebook Social Media

• Science
• Deals
• Games
• Life
• Entertainment
• Shopping
• Social Good
• Digital Culture

• Dallas Mavericks vs. Boston Celtics 2025 livestream: Watch NBA online
• WeChat’s HarmonyOS version surpasses six million installs · TechNode
• Best Prime Day 2
• The best Bose headphones I've tested are just $10 away from their lowest price ever
• Watch Chappell Roan's Grammy acceptance speech demanding healthcare for artists
• The Billionaire’s Happy Meal
• 9 burning questions we have for 'The Acolyte' Season 2
• The best Bose headphones I've tested are just $10 away from their lowest price ever
• The Steam Machine: What Went Wrong
• Prime Day 2024 deals on tablets from Apple, Samsung, and Amazon

• LA Clippers vs. Utah Jazz 2025 livestream: Watch NBA online
• SpaceX is so close to turning its rocket headquarters into an actual city
• Best smartphone deal: Save $150 on the Samsung Galaxy S24 FE at Amazon
• Google Gemini can remember your past conversations now
• Best Amazon deals of the day: Apple Pencil Pro, Google Pixel Buds A
• Best speaker deal: Save 42% on the Marshall Middleton portable speaker
• YouTube Shorts is getting a tool for adding AI
• NYT Connections hints and answers for February 14: Tips to solve 'Connections' #614.
• Wordle today: The answer and hints for February 15, 2025
• Think this space station and moon photo is AI? Meet the photographer.

• Cibao FC vs. Guadalajara 2025 livestream: Watch Concacaf Champions Cup for free
• 3 of the best Prime Day laptop deals, according to an expert
• 250+ Prime Day deals our shopping experts think are worth it
• These Prime Day deals are still available
• Here's how I feel about all this Stephen Hawking 'news' going around
• Shop AirPods for their lowest price ever during Prime Day
• The best Prime Day robot vacuum deal, according to a professional reviewer
• Spotify's AI DJ is coming to the Spanish
• Then and Now: Six Generations of $200 Mainstream Radeon GPUs Compared
• The best Prime Day robot vacuum deal, according to a professional reviewer

• Best Presidents' Day deal: Save $250 on Peloton Bike
• The best noise
• These Prime Day deals are still available
• Shop AirPods for their lowest price ever during Prime Day
• Houston Rockets vs. Dallas Mavericks 2025 livestream: Watch NBA online
• Best Prime Day MacBook deals 2024: M3 Air down to record low
• Best Prime Day camera deals: Kodak, GoPro, more
• Ninja Foodi XL indoor grill is just $150 in Prime Day deal — save 40%
• Best LG B4 OLED TV deal: Save $200 at Best Buy
• The Billionaire’s Happy Meal