【Never Sleep Alone (1984)】

Tesla's got a new product in its online shop,Never Sleep Alone (1984) and it's not an electric vehicle. It's a beer.

The Tesla CyberBeer, as it's called, is only available as a $150 "Limited Edition" set, which includes two bottles of beer, as well as two matte black ceramic beer steins. Both the mugs and the beer bottles are designed to "celebrate the angular exoskeleton" of Cybertruck, Tesla's seemingly-never-coming electric SUV.

The beer itself is a "Helles Lager with European Noble Hops Saaz and Hallertau Mittlefruh," and Tesla says it's "accentuated by notes of herb and spice and more notable aromas of tea and citrus." As an IPA connoisseur myself, I would've preferred a different style of beer, but I've got to give kudos to Tesla for jumping on the currently quite trendy helles lager bandwagon.

Mashable Light Speed Want more out-of-this world tech, space and science stories? Sign up for Mashable's weekly Light Speed newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

---

You May Also Like

---

---

SEE ALSO: Tesla goes off-roading with Cybertruck, shares video to prove it

The beer is only available in North America. It's brewed and bottled by California's Buzzrock Brewing Co., which does have a few decently (though not outstandingly) well-rated lagers under its belt.

---

Related Stories

---

• Tesla cuts prices of Model 3 and Model Y again
• Tesla now lets you control your car with Apple Shortcuts
• Tesla launches new Model Y in China, but it's not what you think
• Tesla launches its cheapest ever Model Y in the U.S.

Just 150 bucks? What a steal! Credit: Tesla

If you do decide to spend $150 for two nicely designed mugs and two bottles of beer, you probably best hurry, because Tesla's limited edition items typically fly off the virtual shelves quite fast. Orders will begin shipping in "late October," says Tesla.

Topics Tesla

• Games
• Life
• Tech
• Digital Culture
• Social Good
• Entertainment
• Deals
• Shopping

• U.N. aims to make carbon emissions cost money at COP 25 climate talks
• Seeking out Spirits in One of New York’s Spookiest Bars
• Hanging Out with Leonard Cohen in Switzerland
• How Did Philip Guston Find Inspiration? By Mocking Nixon
• Skype is finally shutting down
• Cunnilingus on camera is changing. So are attitudes towards women's pleasure.
• YouTube will now share revenue with its YouTube Shorts creators
• Are Tumblr's 'Community Labels' its first step towards bringing back porn?
• Best Amazon deal: Get a $5 Amazon credit when you spend $30 on home essentials
• Super Mario Maker 2 on sale: Lowest price ever

• Embarrassed Miss Universe gets sweet revenge on Steve Harvey
• Siri now predicts the winner of Super Bowl LI
• Heroic police dog leaves a paw
• Ellen DeGeneres commented on immigration ban by citing plot from 'Finding Dory'
• 'Anti
• This terrifying sea creature could be one of our earliest ancestors
• This guy could be Cara Delevingne's dad
• Amazon's getting serious about its delivery ambitions with a $1.4 billion hub
• Meet the woman who's making consumer boycotts great again
• Uber announced a big deal — and it could mean driverless Mercedes at your door

• Big-League Bluster
• Amazon Basics sale: Shop tons of home items under $50
• Jen George Revisits Balthus’s Painting ‘Thérèse Dreaming’
• How to watch the UCLA vs. Colorado football without cable: kickoff time, streaming deals, and more
• Asus VivoWatch 6 AERO measures blood pressure and ECG
• Wordle today: The answer and hints for October 28
• Apple Pencil USB
• How to watch the USC vs. Cal football without cable: kickoff time, streaming deals, and more
• NYT Strands hints, answers for April 23
• Mosseri says Meta's Threads might get an API

• Hurricane Laura's impact lingered with nightmarish mosquito swarms
• No Circus: Photos of Buildings Tented for Termite Fumigation
• Google Bard, ChatGPT: Are AI chatbots suppressing information about Israel and Palestine?
• Twitch will ban some gambling, but sports betting and poker are still fair game
• Exceptionally rare radio sources detected in the distant universe
• Having Trouble Sleeping? Read This.
• Staff Picks: Tove Jansson, Marc Yankus, Kristen Stewart
• YouTube has a new built
• President Trump says semiconductor tariffs are next
• 'Quordle' today: See each 'Quordle' answer and hints for October 30, 2023