From humble beginnings as a blog for a pet food venture,Watch A Wife's Secret (2014) in four years LittleThings accrued millions of followers and views on its social platforms through feel-good content.
But the publisher announced that it would be no more on Tuesday, putting the blame largely on Facebook's algorithm changes in an email to all staff, published by Business Insider.
SEE ALSO: How to turn off Facebook's new face recognition featuresFacebook's "prioritisation of friends/family content over publishers was the last straw" for LittleThings, something which the social media platform implemented in early January.
The self-funded company has been seeking a buyer since late last year, but claimed these changes "spooked" potential buyers in its sale process.
"Our organic traffic (the highest margin business), and influencer traffic were cut by over 75 percent. No previous algorithm update ever came close to this level of decimation. The position it put us in was beyond dire," it reads.
It's hoped the LittleThings brand will be resurrected in another way in the near future.
This Tweet is currently unavailable. It might be loading or has been removed.
On Wednesday morning, LittleThings' live Facebook show, Refresh, broadcast for the last time. Hosts Cassie and Paul Morris were in tears, thanking viewers for their loyalty and told of their shock at the sudden closure.
Back in 2016, LittleThings chief executive Joe Spieser allayed concerns about being too reliant on Facebook's algorithm.
"I think we need each other. We need them for the traffic; they need us for the content," he told the Wall Street Journalat the time. However, Facebook has recently become pretty brutal when it comes to publisher complaints.
"If you are a publisher who feels like Facebook is not good for your business, you shouldn't be on Facebook," company executive Campbell Brown said in February during an onstage grilling at Recode's Code Media conference.
LittleThings is one of several social publishers that built its business on distributed content, scrapping the once-antiquated need for a website. That's perhaps changing, with NowThis launching a website in January after ditching it in 2015.
Topics Facebook Social Media
Best smartwatch deal: Save $40 on the Fitbit Versa 4
'The Simpsons' writer unveils cut scene from 'Who Shot Mr Burns?' episode
San Francisco's tech community reflects on mayor Ed Lee's support after his death
Spy agency launches interactive online test to see if you're cut out for the job
Musetti vs. Diallo 2025 livestream: Watch Madrid Open for free
John Boyega appears to be stranded in Atlanta ahead of 'The Last Jedi' premiere
'The Simpsons' writer unveils cut scene from 'Who Shot Mr Burns?' episode
'Life is Strange' is coming to your smartphone
'Thunderbolts*' mid
Apple launches handy pre
Trump's new tariff plan spares some smartphones, laptops
You can finally stream 4K videos on Xbox One consoles
10 best 'Game of Thrones' moments from Season 7
'Stranger Things' Season 3 might not come back until 2019
NYT Connections hints and answers for May 10: Tips to solve 'Connections' #699.
Carl from 'Walking Dead' discusses his fate
'Star Wars' porg is available on Snapchat as your adorable AR friend
NASA to host Star Wars screening on the International Space Station
Amazon Pet Day: All the best deals
Global warming is pushing the Arctic into 'unprecedented' era
Walmart is rolling out giant vending machines for online pickup ordersRED Hydrogen, the world's first holographic phone, launches in 2018Select McDonalds locations are playing Mozart to chill their drunk customers outHere's how much it'd actually cost Daenerys to ship her 'Game of Thrones' armyWalmart is rolling out giant vending machines for online pickup ordersWe tried out the Apple Pencil case, and it's everything we could have hoped it to be'Pokémon Go' celebrates its first birthday by giving Pikachu a hatCreative woman invents 'fidgetiddies,' fidget spinners for your nipplesRobert Kirkman's superHere's how much it'd actually cost Daenerys to ship her 'Game of Thrones' armyWatch a bear play in an Alaskan waterfall right from Google EarthKevin Durant welcomed Nick Young to the Warriors with a perfect tweetNobody can get their head around this woman's unusual commuting setupSpotify is testing out a new driving mode, some users sayEmma Stone's comments about the Hollywood pay gap give us mixed feelingsKesha pens emotional Lenny Letter and fights back with an honest new singleCreative woman invents 'fidgetiddies,' fidget spinners for your nipplesPorsche and AOC's sleek new monitor is absolutely beautifulLorde said she's not in Taylor Swift's squad and the world is officially upside downNetflix is totally destroying Hulu, Amazon, and YouTube in battle for screen time Kansas City Chiefs win Super Bowl in OT thriller as social media erupts SpaceVR, SpaceX to launch VR camera into space, bringing the astronaut experience to all Apple’s new Earth Day videos are the least Apple thing ever Anne Imhof’s Talent Show by Liby Hays Two New Movies by The Paris Review Super Bowl 2024 start time and live streams: How to watch for free FX's 'Shōgun' team discusses 'dream East This tech giant just hit two impressive clean energy milestones How to watch Taylor Swift 'The Eras Tour (Taylor's Version)' in 2024 Meaning by Richard Russo Cathedrals of Solitude: On Pier Vittorio Tondelli by Claudia Durastanti Nadja and Britney by Sophie Haigney and Olivia Kan The Paris Review – Style Is Joy: On Iris Apfel by Dorothea Lasky Super Bowl 2024: All the movie trailers that premiered during the big game Beyonce new music announced: Album drop set for next month The 'Percy Jackson and the Olympians' cast reveal their dream fancast The Emmys are coming back to ABC. Here's when. The Last Dreams by Naguib Mahfouz Joe Biden joins TikTok to reach younger voters The EPA won't be shutting down its open data website after all
1.9198s , 8201.8359375 kb
Copyright © 2025 Powered by 【Watch A Wife's Secret (2014)】,Wisdom Convergence Information Network