"We're trying to reach everyone in the United States,Watch Good Girls Bad Girls (1984)" Josh Noval, the SVP of Olympic Sales at NBCUniversal, told Mashable.
The network's latest bid to draw in viewers to the 2024 Paris Olympics is Spotlight on Paris, a roughly one hour TikTok Live show debuting daily throughout the Games at 4:45pm ET.
SEE ALSO: Who will appear in the Olympics Opening Ceremony?Presented in partnership with Toyota and hosted by Savannah Sellers, the co-Anchor of NBC News' Morning News NOW, and TikTokkerand radio host Josh "Bru" Brubaker, the show goes live Saturday.
"Our entire distribution strategy, whether it's linear streaming or social, is to make sure that we're reaching every American that we possibly can and giving them content on platforms in a voice that they're accustomed to hearing from," said Noval. Spotlight on Parisis just one piece of that. It's also hitting all its bases by sending 27 creators, known as "The Paris Creators Collective" to capture content in partnership with Meta, Overtime, Snapchat, TikTok, and YouTube.
"In the last few years with the different games, [NBCUniversal] has focused on putting content out where young people already are. With [Spotlight on Paris], we want to bring the Olympic Games to them on [TikTok]," Sellers told Mashable.
Sellers says the episodes will be made with the idea that the show may be viewers' only engagement with the Olympics. "We want to make people feel like they're getting a slice of Paris, in addition to getting them to understand what's happening within the games and the events." Episodes will be filmed in front of a live audience of American fans and athletes' family members at Team USA house.
Past social partnerships, like a show run on X, weren't filmed on location but in NBC's studios in Stamford, Connecticut. Spotlight on Pariswill lean heavily into the experience of being on the ground in Paris with an emphasis on culture, nightlife, food, and fashion.
Brubaker said he was brought on to bridge the gap between traditional broadcasting and the people who use their phones as their main screens. It's both Brubaker and Sellers first time covering the Olympics, and they say they are very excited about the opportunity.
"It's the Olympics, so it's gonna be gold medal standard," said Brubaker.
Topics Olympics TikTok Sports
Best JBL deal: Save $80 on JBL Xtreme 4 portable speaker
Glastonbury festival has announced a women
Axl Rose is knockin' on Google's door about taking down "fat Axl" photos
Kit Harington says goodbye to Jon Snow after wrapping 'Game of Thrones'
Amazon Pet Day: All the best deals
A virtual reality David Bowie exhibit is coming to your smartphone
A hacker tried selling stolen military drone documents for $200
Amazon removes doormats with Hindu gods after Twitter outcry in India
How to Reboot and Reset Android Devices
2018 MacBook Pro teardown reveals possible fix for unreliable keyboard
Meta continues its submission to Trump with new advisor on its board
Season 4 of UnREAL is now streaming on Hulu
Showtime defends Sacha Baron Cohen against Sarah Palin
Check out Apple's 70 new emoji for World Emoji Day
Shop the Shark FlexStyle for 20% off at Amazon
Apple India sells fewer than 1 million iPhones as sales execs leave
Watch a tennis player mercilessly troll Neymar at Wimbledon
Kit Harington says goodbye to Jon Snow after wrapping 'Game of Thrones'
Dyson V8 Plus cordless vacuum: $120 off at Amazon
Here are the best tweets from the past week
Who Is Nancy Drew, Really?Culture Is a Wonderful Fiction: Guy Davenport’s JournalsOur Winter Issue Is Here! Lish, Beckett, Lydia Davis, & More“Sonnet,” an Unpublished Poem by Delmore SchwartzIn Memory of Christopher Middleton, 1926–2015Ho, Ho, Ho—A Silly Symphony with a Frankly Terrifying Santa ClausHow Did Prison Change Oscar Wilde? On “De Profundis”Lesbian Whale: An Interview with Barbara HammerA Brief Tour of Drugs in FictionTomorrow Is a Drag, ManThat Time When Harry Truman Got a MenorahThe Continuing Adventures of Helvetica Man, and Other NewsA Letter from Our Paris Editor, Antonin BaudryJeff Dolven’s “Haystack” Gets a Linguistic AnalysisThe Way We Were by Clare FentressThe Continuing Adventures of Helvetica Man, and Other NewsThe Radical Czech Book Designs of the Twentieth CenturyHo, Ho, Ho—A Silly Symphony with a Frankly Terrifying Santa ClausThe Art of Losing: Rowan Ricardo Phillips on the NY KnicksThe Sour Shopkeeper Sex ed is not mandatory in Bulgaria so these activists made an illustrated guide for girls Meta's new idea: Your tweets, but on Instagram Donald Trump hit a new low with racist tweets and everyone noticed Argentina vs Australia livestream: How to watch World Cup Round of 16 live Ryan Reynolds attempts the bottle cap challenge, fails spectacularly Apple works to resolve iCloud issues after outages reported Meghan and Harry share adorable photos from baby Archie's christening England vs Senegal livestream: How to watch World Cup Round of 16 live Uber and Autonomous Vehicle company Motional are rolling out driverless rides in major cities YouTuber dunks on Delta Airlines after they respond to his prank tweet France vs Poland livestream: How to watch World Cup Round of 16 live Wordle today: Here's the answer, hints for December 8 'Quordle' today: See each 'Quordle' answer and hints for December 3 'Quordle' today: See each 'Quordle' answer and hints for December 8 Wordle today: Here's the answer, hints for December 3 Alexandria Ocasio Twitter's Community Notes promoted Kanye West's antisemitic interview with Alex Jones The best alien memes for when you're trying to break into Area 51 'Quordle' today: See each 'Quordle' answer and hints for December 5 Meta's Oversight Board comes out swinging against Facebook's VIP 'cross
2.6675s , 10132.7734375 kb
Copyright © 2025 Powered by 【Watch Good Girls Bad Girls (1984)】,Wisdom Convergence Information Network