Bike company Peloton has had a rough few weeks,Dubbed between reports of a total halt on manufacturing and increasing prices. Meanwhile, the company has been fighting fires on another unlikely front, TV, appearing on the Sex and the City reboot And Just Like That... as the cause of death for a major character.
And now, it's happened again.
In the first episode of Season 6 of Billions, which aired on Sunday night, a central character in the high finance drama experiences a heart attack while using a Peloton. Mike "Wags'" Wagner, played by David Costabile, is seen making a trip to the hospital. The character ends up surviving, later even making a passing reference to Mr. Big's death in the Sex and the Cityreboot.
"I'm not going out like Mr. Big," Wagner tells his staff upon returning to the office. There's just too much to unpack there.
Peloton itself doesn't seem too pleased with this second portrayal of their product on a TV show. The company took to Twitter to express their concern, emphasising that they "did notagree" to their brand being used on Billions.
This Tweet is currently unavailable. It might be loading or has been removed.
Dara Treseder, Peloton's SVP, head of global marketing and communications, also tweeted about the bike's inclusion in the show, reiterating, "We did not provide #Billions with any equipment."
This Tweet is currently unavailable. It might be loading or has been removed.
In the case of And Just Like That,Peloton responded to the shocking storyline of Mr. Big's death, which saw him in a Peloton session minutes earlier, and even enlisted actual doctor to shift the blame to the character's fictional "extravagant lifestyle." The company then twisted the whole thing to their favor, jumping into action immediately after their product was related to Big's demise. After the episode, Peloton released a commercial featuring actor Chris Noth and Peloton instructor Jess King, with a voiceover from Ryan Reynolds pushing the point: "He's alive."
The viral ad was recalled by Peloton just days later, after Noth was accused of sexual assault.
SEE ALSO: Peloton awkwardly insists its bike didn't kill a 'Sex and the City' characterSo, it hasn't been a great time for Peloton. The company has seen a dip in share prices (falling from $50 billion at its peak last year to about $8 billion today) and falling demand from consumers. The company has taken on activist investment firm Blackwells Capital, who are reportedly encouraging Peloton to fire CEO John Foley and sell to companies like Nike, Apple, Sony, or Disney.
This second TV reference is certainly not helping Peloton in the real world, though "Wags" did make it in the end. Time will tell if Peloton does.
AMD Radeon RX 550 + Intel Pentium G4560
Paris Review Writers on the National Book Award Longlist
On the Uses and Abuses of the Literary Orphan
Ramon Todo‘s Glass Books: Good for Looking, Not for Reading
Best soundbar deal: Save $300 on the Sonos Arc
Staffage: A Word I Learned from John Ashbery
Padgett Powell’s Fearless, Fecal Writing Advice
On Prison Literature & Dostoyevsky’s Notes from a Dead House
Hurricane Laura's impact lingered with nightmarish mosquito swarms
Wondering at Wonder Bread
Fyre Festival and Trump’s Language
Wondering at Wonder Bread
The Camera Restricta Tells You Not to Take Photographs
Translation and Virginity by Damion Searls
The 10 Most Anticipated PC Games of 2016
On the Uses and Abuses of the Literary Orphan
Feminist Filmmaker Chantal Akerman Has Died at Sixty
An author and an illustrator talk collaboration—and Melville.
NYT Strands hints, answers for May 18
North Korea: Now in Fabulous 3
Did Trump's executive order just make everyone in the U.S. female?Announcing Our Summer Issue by The Paris ReviewOn Sneakers by Hanif AbdurraqibMark Zuckerberg wants more 'masculine energy' in corporate AmericaLadies of the Good Dead by Aisha Sabatini SloanTime Puts Its Stamp on Everything by Eileen MylesWhy are people leaving Substack?Redux: Without Wanting to Live Forever by The Paris ReviewA Continuous Musical Delight by Vijay SeshadriThe 'Mean Girls' directors break down how social media shaped their movie musicalThe Voice of ACT UP Culture by Sarah SchulmanComics That Chart the Swamp of Adolescence by Emily FlakeRedux: Without Wanting to Live Forever by The Paris ReviewHow to watch Texas vs. WVU basketball livestreams: game time, streaming deals, and moreClassic Literature as Fortune Cookie Fortunes by JeanDiving into the Text by Emilio FraiaAirbnb offers L.A. wildfire evacuees free emergency housingNYT's The Mini crossword answers for January 15Picture Books as Doors to Other Worlds by Elissa WashutaMetadata on U.S. government memos reveals authors linked to Project 2025 China to take “inclusive and prudent” attitude on ChatGPT Foxconn in talks with TSMC and TMH to build fabrication units in India · TechNode Shop early Prime Day deals on Ninja kitchen appliances Shenzhen partners with Ehang and AutoFlight to develop low Tesla’s Shanghai factory offers workers a bonus increase after record deliveries · TechNode AliExpress partners with PingPong to provide cross Videos show Tesla robotaxis appearing to violate traffic laws China’s Cainiao Express launches distribution centers in Dallas and Chicago · TechNode Understanding Machine Code vs. Bytecode Toyota China issues door handle recall for bZ3 EVs co Huawei earned $560 million from patents last year · TechNode Court date set for NetEase and Blizzard’s $43.5 million compensation case · TechNode Warner Music Group and TikTok forge expanded licensing agreement · TechNode Li Auto reportedly shelves plan to build third plant due to regulatory hurdles · TechNode How NYC mayoral candidate Zohran Mamdani won over the internet China’s SAIC confirms cooperation with Audi for EV platforms development · TechNode BYD and MeetKai collaborate to create virtual metaverse showroom · TechNode Samsung and TSMC to jointly supply Tesla with 4nm auto Automaker Smart plans to raise $250 China’s private space company LandSpace launches first liquid oxygen
2.2821s , 8223.8828125 kb
Copyright © 2025 Powered by 【Dubbed】,Wisdom Convergence Information Network